The challenging daily life of traders

Inefficient and dependent employees
One of the main problems that retailers face is related to managing their teams. Although employees are essential parts of the sales process, many retailers struggle to keep their team motivated and efficient. In many situations, employees make mistakes due to lack of attention or even due to lack of proper training.

These mistakes often result in the loss of important sales, directly affecting the company’s revenue. In addition, employee turnover is another problem that generates high costs, not only financially, but also in terms of time. Hiring and training new employees requires a significant amount of effort, which ends up diverting the attention of retailers from more strategic activities focused on growth.

Relying on human staff to make sales also limits retailers’ ability to operate continuously. Many employees have limited working hours and are not available to make sales during the evening or after hours. This means that sales opportunities that could be seized at any time of day are wasted.


Deceptive digital tools
Another major obstacle faced by retailers is related to digital tools. In recent years, the promise that technology would make commerce more efficient has been widely spread. However, the reality is often quite different. Many retailers invest in software and tools that promise automation and integration, but in practice, they end up being more complicated than useful.

These tools, instead of making work easier, often have confusing interfaces, are difficult to configure and, in some cases, even fail at critical moments. Imagine the frustration of a merchant who invested in a sales management platform only to discover that it cannot handle the volume of orders or that it presents inconsistencies in sales data.

Additionally, many CRM systems, marketing automation systems, and e-commerce platforms do not offer full integration, which leads to constant rework. Merchants end up having to use multiple tools at once, which creates management overhead and increases the chance of errors.


Need for constant monitoring
Despite technological advancements, most traders still need to closely monitor their operations, which adds another layer of stress to their daily work. Many tools promise automation, but in practice, traders have to keep an eye on every detail to ensure everything is working as it should. This means that even outside of working hours, many traders find themselves having to supervise their sales and operations.

This constant monitoring takes away valuable time that could be used to grow the business or even to relax. The inability to fully trust a digital tool that operates without supervision limits traders’ ability to delegate tasks and, consequently, scale their operations efficiently.


The complexity of today’s sales environment
The sales environment in which retailers operate today is extremely complex. The need to be present in multiple channels, such as physical stores, e-commerce, social networks and marketplaces, considerably increases the workload. Each channel requires a different strategy, as well as specific tools to manage it.

For example, running an e-commerce business is not the same as running a brick-and-mortar store. Logistics are different, customer service has to be done in real time, and consumer expectations are much higher. This need to constantly adapt can be overwhelming for merchants, especially those who don’t have large teams or who rely on inefficient tools.

Furthermore, modern consumers expect fast responses and 24/7 support. This pressure for agility and availability increases stress for merchants, who often lack the tools to handle this increased demand. Traditional sales and management tools were not designed to support this type of continuous operation, which ends up frustrating both merchants and their customers.


Hidden costs and wasted time
Another major challenge faced by merchants is the hidden costs and time wasted on digital tools that don’t deliver what they promise. Many times, merchants invest in a platform that, at first glance, seems to offer a good solution, but over time, they discover that there are additional fees for maintenance, support or updates.

These unexpected costs can weigh on your budget and eat into your profits. In addition, the time spent trying to resolve technical issues or adjust the tool to work as expected is a huge waste of time. Every minute spent trying to troubleshoot issues is one less minute spent making sales or improving your business.