How Merchants Profit Using Beam Wallet: An In-Depth Comparison Between Two Clothing Stores
How Merchants Profit Using Beam Wallet: An In-Depth Comparison Between Two Clothing Stores
In today’s competitive marketplace, how merchants manage their payment systems and engage customers can be the difference between success and stagnation. Beam Wallet stands out as a solution that goes beyond a simple payment method, offering cashback, an effective loyalty system, and a robust CRM that allows for real-time, 24/7 operations and monitoring. This article presents an in-depth comparison between two clothing stores – Store A , which uses Beam Wallet, and Store B , which follows traditional methods. We will analyze how each of these stores benefits or suffers from their choices in payment, loyalty, and marketing strategies, exploring the details of each of these scenarios.
Store A: The Benefits and Profits of Beam Wallet
Store A is a clothing store that has integrated Beam Wallet as its payment platform, leveraging cashback to build customer loyalty, CRM for personalized campaigns, and 24/7 operation to maximize revenue. Below, we’ll explore the detailed benefits of this integration.
1. Cashback: Loyalty Strategy and Return Incentive
Beam Wallet offers 20% cashback on all purchases made at Store A. This amount, in addition to providing a direct gain to the customer, creates an emotional connection and a sense of reward that encourages the customer to return.
– Varied Cashback: Store A also participates in more aggressive cashback campaigns, offering 40% and up to 70% cashback on special dates, such as once a month. These events are notified directly to Beam Wallet users, ensuring that customers are informed of the promotions, which increases customer presence in the store on these special campaign days.
– Average Spend and Recurrence: With each customer spending on average between 100 and 300 euros per purchase, the 20% cashback means they get back between 20 and 60 euros. This direct financial return incentivise these customers to keep coming back, which increases the frequency of visits and, consequently, the sales volume.
2. Real-Time Marketing Intelligence with Beam Wallet CRM
One of Beam Wallet’s most powerful features is its real-time CRM system , which allows Store A to monitor the presence of potential Beamers customers nearby. This technology provides the marketer with a strategic view of nearby customers and allows them to adjust marketing campaigns according to current behavior and conditions.
– Hyper-Targeted Campaign Example: On a rainy day, Beam Wallet’s CRM shows Store A owner that there is a concentration of potential customers nearby. With this information in hand, he can launch a campaign offering 50% off umbrellas and rainwear, valid for one hour only. This offer is sent as a notification directly to nearby Beamers, significantly increasing the likelihood of conversion.
– Real-Time Campaign Return Study: Data collected by Beam Wallet shows that real-time campaigns, like the example above, result in a 40% increase in sales and loyalty. Customers who take advantage of these types of promotions at specific times tend to return in the following weeks and months, increasing the daily average of customers and building a loyal and repeat customer base.
3. Significant Savings on Transaction Fees
With Beam Wallet, Store A avoids the high transaction fees that come with traditional payment methods. With credit and debit cards, these fees can cost between 2% and 3% of each sale, a cost that can drain a company’s profit margin.
– Example of Savings on Daily Sales: For a store with an average turnover of 15,000 euros per day, the 3% fees represent a cost of 450 euros per day . With Beam Wallet, Store A eliminates these costs, saving approximately 13,500 euros per month. These savings can be reinvested in other areas, such as marketing and expansion.
4. 24/7 Operation and Engagement with Beam Wallet
In addition to cashback and fee savings benefits, Beam Wallet allows Store A to maintain operations and customer engagement 24 hours a day. This means that, even outside business hours, customers can interact with the store, check their cashback balance and even plan future purchases.
– Continuous Service Impact: This 24-hour Beam Wallet feature provides a constant cycle of engagement, which increases the likelihood of conversion and promotes a seamless, experience for Beamers customers, who appreciate the flexibility of being able to shop or browse the store at any time.
Store B: Costs and Limitations with Traditional Methods
Store B opts for traditional methods to manage payments and campaigns, which results in financial and operational challenges that directly impact the store’s performance and growth.
1. High Transaction Fees and Interest Costs
Store B pays bank fees of 2% to 3% on each sale made with credit and debit cards, plus additional fees to maintain the payment terminals.
– Impact of Fees on Profit: For a store that earns R$15,000 per day, this results in R $450 in daily costs with transaction fees, accumulating approximately R $162,000 per year. This expense drains profits and reduces the store’s ability to reinvest in marketing and innovation.
2. Lack of Loyalty and the Challenge of Discounts
Store B tries to attract customers with traditional discounts, but since these discounts cannot be combined like cashback, many customers see these offers as mandatory and without added value. Without the incentive of cashback, customers do not feel that there is any benefit in returning to the store.
– Discount vs. Cashback: Discount is seen as a temporary price reduction, while cashback represents a gain that accumulates over time. Without cashback, Store B does not retain customers effectively and needs to continually invest in new discounts to try to attract the same customer.
3. Paper Advertising and Lack of Reach
Still using conventional practices, Store B invests in physical advertisements, such as posters and pamphlets. These materials, in addition to being expensive, rarely reach the ideal customer, as they depend on the customer being physically close to the store.
– Cost and Inefficiency of Physical Advertising: Investment in posters and flyers can cost around 5,000 to 10,000 euros annually. In addition to the return being uncertain, Store B misses opportunities to capture new customers in a segmented and personalized way, as happens with Beam Wallet notifications.
4. Lack of CRM and Customer Monitoring
Store B does not have an integrated CRM system, which limits its ability to monitor and understand customer behavior. Without this tool, the store misses the opportunity to launch personalized campaigns and build a lasting relationship with its customers.
– Loss of Relationships and Potential Sales: Without a CRM, Store B can’t track its customers’ interests and purchasing behaviors, which limits retention opportunities. Store A, on the other hand, can segment its customers and tailor its campaigns based on collected data, increasing return and engagement.
Comparison Table: Beam Wallet vs. Traditional Methods
| CATEGORY | STORE A (BEAM WALLET) | STORE B (TRADITIONAL MODE) |
|---|---|---|
|
Transaction Fees |
$0 (no fees with Beam Wallet) |
-$450/day (-$162,000/year) |
|
Cashback and Loyalty |
High (20% with 40%-70% campaigns) |
Low (discount seen as an obligation) |
|
CRM e Marketing |
Yes (real-time personalized campaigns) |
No (absence of customer data) |
|
Advertising and Reach |
Direct and targeted notifications |
Dependence on physical advertising |
|
24 Hour Operation |
Yes (ongoing transactions and interactions)
|
Limited to business hours |
|
Annual Fee Savings |
+$162.000 |
-$162.000 |
|
Advertising Cost |
Zero (CRM and digital campaigns) |
-$5.000 a -$10.000 |
|
Total Annual |
+200,400 euros in benefits |
-167,000 to -172,000 euros in losses
|
Annual Impact of Beam Portfolio Solutions and Traditional Methods
Store A with Beam Wallet
The annual savings for Store A by avoiding fees, using cashback for loyalty and applying intelligent marketing campaigns is significant, with a positive impact of around 200,400 euros per year.
Store B with Traditional Methods
In contrast, Store B faces a negative financial impact, with a loss of up to 172,000 euros annually due to fee costs, loyalty inefficiencies and ineffective advertising investments.
Conclusion: Beam Wallet as a Strategic Partner for Sustainable Growth
Store A maximizes its profits by integrating Beam Wallet, eliminating transaction fees, building customer loyalty with cashback, and using CRM for personalized campaigns. The ability to launch targeted campaigns and operate continuously allows the store to expand its reach and retain customers effectively. In contrast, Store B, which uses traditional methods, faces high costs and missed loyalty opportunities, resulting in a negative annual impact.
For merchants seeking sustainable growth and ongoing loyalty, Beam Wallet is the ideal solution. With its 24/7 operation, rewarding cashback and powerful CRM, Beam Wallet offers a strategic advantage that enables merchants to thrive in a dynamic and competitive market where customer retention and relationships are essential to success.
