From Swipe to Click: The Evolution of Retail Transactions The landscape of retail transactions has undergone a profound transformation over the past few decades. Gone are the days when cash was king, and transactions were limited to physical interactions at brick-and-mortar stores. With the advent of technology, payment methods have evolved significantly, transitioning from the […]
Marketing Loyalty Marketing loyalty, also called customer loyalty, is an essential marketing strategy for all businesses. In the modern competitive environment, retaining and creating long-term relationships with customers is as crucial as attracting new clients. Fidelization focuses on helping businesses create a reliable customer base, significantly increase customer lifetime, and, consequently, experience steady revenue growth. […]
Cashback Contributes to the Growth of Shopping Spending LISBON, September 6, 2023 – A recent study on the impact of cashback programs reveals that this strategy has significantly boosted spending on purchases, both in Portugal and worldwide. According to data from Portugal’s National Institute of Statistics (INE), spending on purchases in the country has increased […]
AI and the Future of Fraud Detection in Digital Transactions As digital transactions become increasingly prevalent in our daily lives, the need for robust fraud detection mechanisms has never been greater. Fortunately, advancements in artificial intelligence (AI) are revolutionizing the way we detect and prevent fraudulent activities in the digital realm. One of the key […]
How AI and marketing affiliation will help business growth in 2024? In 2024, the synergy between AI and marketing affiliation is expected to play a pivotal role in driving business growth. This collaboration offers numerous benefits that businesses can leverage to enhance their marketing strategies and overall performance. Here are several ways in which AI […]
The Rise of Cybersecurity Threats in Digital Payments: How to Stay Safe In the evolving landscape of digital commerce, the convenience of online transactions goes hand in hand with increased cybersecurity threats. As digital payments become more prevalent, understanding the risks and implementing robust security measures is crucial for both consumers and businesses. The global […]
New Methods of Digital Payment: A Perspective for 2027 A recent study by the consulting firm Capgemini shed light on interesting insights about the future of payment methods. According to the study, by 2027, digital payment methods are expected to account for around 30% of total cashless transactions, while traditional payment methods will continue to […]
Transformations in Payment Methods Smart retail refers to the incorporation of advanced technologies and data-driven solutions in the retail industry to enhance the overall shopping experience, streamline operations, and improve business efficiency. This concept involves the use of innovative technologies such as Internet of Things (IoT), artificial intelligence (AI), big data analytics, and automation to […]
Beam Token: Invest in Your Future, Build Your Financial Security In a world where financial stability is increasingly uncertain, looking for investment alternatives to protect and multiply your wealth is essential. As the saying goes, “don’t put all your eggs in one basket.” Having a stable job does not guarantee eternal security; Companies can go […]
The Future of Business: How Blockchain Will Transform Small and Large Enterprises In the rapidly evolving digital landscape, blockchain technology emerges as a pivotal innovation, poised to revolutionize both small and large enterprises. This technology is not only redefining the realm of digital transactions but is also setting the stage for substantial shifts across various […]
